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Research papers

Data convergence

The key focus of this paper is to outline how different market research disciplines are starting to converge and how the consumer panel is particularly at the heart of this process, reaching this position because of its ability to offer both...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Andrew Czarnowski, Judith Passingham
Company: KANTAR TNS Malaysia
April 17, 2005
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Citation

Czarnowski and Passingham (2005a, April 17). Data convergence. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/data-convergence


Research papers

The market research industry in Asia Pacific

This paper addresses the Market Research Industry study, conducted by TNS in July 2004, which provides a mirror to the industry.It maps out the buyers' requirements and provides an insight to these requirements between the markets in Asia Pacific,...

Catalogue: Asia Pacific 2005
Author: Wander Meijer
Company: KANTAR TNS Malaysia
March 13, 2005
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Citation

Meijer, W. (2005a, March 13). The market research industry in Asia Pacific. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-market-research-industry-in-asia-pacific


Research papers

There's something about Mary

Mary Goodyear's groundbreaking thinking on the evolution of marketing has proved to be an invaluable tool - useful for explaining and understanding markets, brands and advertising as well as consumer attitudes and behaviour.In this paper the authors...

Catalogue: Asia Pacific 2005
Authors: Lee Ryan, Rosie Hawkins
Company: KANTAR TNS Malaysia
March 13, 2005
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Citation

Ryan and Hawkins (2005a, March 13). There's something about Mary. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/there-s-something-about-mary


Research papers

Digital dreams, digital nightmares

Digital dreams: we live in a bright, clean world where every need is served by technology. Everything is automated and personalised to individual needs. Intelligent networks have learned to anticipate needs, and our social lives are unbounded by...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Ben Lovejoy
Company: KANTAR TNS Malaysia
March 1, 2005
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Citation

Lovejoy, B. (2005a, March 01). Digital dreams, digital nightmares. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/digital-dreams-digital-nightmares


Research papers

Caught in the web

Word of mouth has long been recognised as the most powerful form of communication and now the internet has dramatically increased the scope consumers have to transmit and to receive messages from trusted sources. Consumers are exploiting this in huge...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: Gordon Pincott
Company: KANTAR TNS Malaysia
February 27, 2005
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Citation

Pincott, G. (2005a, February 27). Caught in the web. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/caught-in-the-web-6568


Research papers

Creativity on tap

Organisations that lack creativity will fail. Traditionally new product ideas have come from many sources both within an organisation, e.g. management brainstorming, or from outside the organisation through traditional marketing research techniques...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley
Company: KANTAR TNS Malaysia
February 27, 2005
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Citation

Nancarrow, Clark, Higgins and Oxley (2005a, February 27). Creativity on tap. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/creativity-on-tap


Research papers

Women as emerging wealth owners in Asia

In a rapidly developing Asia, the role of women has changed. For one, women's role in financial management has shifted from traditionally managing the family's 'purse strings' to being in control of their own finances.Asian women are now able to...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: WeeGuan Chan, Marilyne Chem Su-Fern
Company: KANTAR TNS Malaysia
February 1, 2005
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Citation

Chan and Chem Su-Fern (2005a, February 01). Women as emerging wealth owners in Asia. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/women-as-emerging-wealth-owners-in-asia


Research papers

From today's brands to tomorrow's icons

The authors share their experience in successfully implementing an on-going consumer interface program with young consumers for identifying trends in their behaviour in the complex market of Saudi Arabia, paving the way for marketers to transform...

Catalogue: ESOMAR Conference On Age 2005
Authors: Vidya Rayappa, Wiam Hasanain
Companies: KANTAR TNS Malaysia, Unilever
January 30, 2005
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Citation

Rayappa and Hasanain (2005a, January 30). From today's brands to tomorrow's icons. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/from-today-s-brands-to-tomorrow-s-icons


Research papers

GSM

This paper covers three countries in Africa: two in West Africa (Nigeria and Ghana) and one in Central Africa (Cameroon). The paper will focus on Nigeria which is Africa's fastest growing mobile and fixed line market. However, reference will also be...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Author: Aggrey Maposa
Company: KANTAR TNS Malaysia
November 7, 2004
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Citation

Maposa, A. (2004a, November 07). GSM. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/gsm